Last weekend, Watchmen underperformed at 55.2 million which was considerably below studio and my own personal estimates. This was a result of lengthy showtimes and a lack of appeal to certain demographics particularly children, families and couples. Additionally, the hefty opening came from midnight and Friday shows thus making it very obvious that Watchmen will fall flat on its’ face this week. A 55% decrease would give it 25 million this weekend. Three new films open this weekend—Race To Witch Mountain, Miss March and The Last House To The Left. The first is a Disney film starring the rising film star The Rock. His move from wrestling to films has been steady especially with his most recent effort (again with Disney)’The Game Plan’. Given the lack of competition for family films it should bow to a 30 million start with considerable legs for the months coming.
Miss March looks like another studio dump as it was previous called Miss February (as it was supposed to be released last month). With a lack of advertising and appeal to a broad demographic I can’t see it moving past 5 million this weekend. The Last House To The Left is another horror film (even though its produced by Wes Craven) and should debut to a similar opening as The Uninvited given its rating and marketing strategy. That means about 12 million over the weekend. It’ll be a relatively slow weekend at the box office so I’d suggest an in home film this weekend or giving Watchmen a shot if you haven’t yet seen it.
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